I led the design and development of websites for Neurocom’s key subsidiaries—GPayments, MemberCheck, and NameScan. Additionally, I enhanced the user experience for GPayments' portal, MemberCheck’s PEP & Sanction application, and NameScan’s pay-as-you-go web application, delivering intuitive, user-focused solutions that drive engagement and satisfaction.
Through extensive UX analysis and the use of web analytics, I implemented data-driven design improvements that optimised interfaces, boosted usability, and increased user engagement and satisfaction.
As the sole UX/UI Designer in a fast-paced agency, my role involved designing and developing a diverse range of websites to meet client needs, which greatly enhanced operational efficiency. Using user-centric design principles, I designed and developed intuitive interfaces that boosted user engagement and enhanced the website traffic significantly. Additionally, my UX content strategy and SEO best practices implementation significantly improved the websites overall visibility, resulting in higher keyword rankings and better organic traffic.
Be a good human
Show empathy, respect, and collaborate with trust and joy
Empowering Others
As a UX/UI designer, empathy is key to understanding and collaborating with diverse teams. It’s crucial to keep an open mind and communicate clearly with colleagues to ensure we all share the same vision and goals.
Keep Learning
Every day in UX/UI design brings new challenges that need creative solutions. It's essential to keep learning and growing our skills. Once we've gained enough expertise, sharing our insights can greatly help others in the design community facing similar challenges.
Creating value
I believe that good design should always add value. As a designer, my goal is to improve products, business goals, and user experiences.
Persona
User Research
User Flows
Information architecture
Low Fidelity Wireframing
High Fidelity Wireframing
Design System
Prototype
HTML
CSS
Bootstrap
JavaScript
Git, GitLab, GitHub
Webflow
WordPress
Google Analytics
Google Tag Manager
Hotjar
ActiveCampaign
Semrush
SEO
Figma
As a UX/UI designer, I use Figma for ideation, creating detailed mock-ups, prototyping, real-time collaboration, managing design systems, and ensuring a smooth handoff to developers, which together streamline my design process and foster effective teamwork.
Webflow
I employ Webflow for designing, building, and launching responsive websites. With its visual canvas, I bring my designs to life, crafting intricate interactions and animations. Webflow's flexible layout tools make responsive design straightforward, ensuring an optimal viewing experience across devices. Finally, Webflow allows me to share progress with stakeholders through the staging link, enabling real-time feedback and iterations.
Webstorm
I regularly utilise WebStorm to build interactive and responsive user interfaces. I leverage its extensive support for modern HTML, CSS, and JavaScript to write efficient and clean code. WebStorm's intelligent auto-completion and real-time error detection greatly streamline my workflow. WebStorm play a key role in facilitating my delivery of visually appealing and user-friendly web experiences.
Semrush
I use SEMrush for SEO, content marketing, and competitor analysis. It helps me identify the best keywords, optimise website content, and track the keyword strategy used by competitors. I also use it to conduct a site audit, ensuring optimal website performance. Additionally, SEMrush aids in analysing backlink data and helps in running effective PPC campaigns. Its comprehensive reporting and data visualisation make complex analytics understandable, guiding my marketing decisions.
Adobe Creative Cloud
As a creative professional, I harness the power of Adobe Creative Cloud to bring my ideas to life. I rely on Photoshop for image editing and manipulation, Illustrator for vector graphics creation, and InDesign for layout design in brochures and presentations. For video editing and animation, I use Premiere Pro and After Effects, respectively. Lightroom assists me in photo management and editing. Adobe Creative Cloud's seamless integration across apps and cloud storage enhances my efficiency and allows for flexibility in my creative process.
HotJar
I regularly use Hotjar to deeply understand user interactions on websites. With its detailed analytics and feedback tools like heatmaps and session recordings, I can pinpoint usability challenges and gather user insights effectively. This knowledge is vital for enhancing web interfaces, making them more user-friendly and satisfying. Hotjar plays a crucial role in improving web experiences, ensuring they meet and exceed user expectations.
🇹🇼 Chinese Mandarin
Native or bilingual proficiency
🇺🇸 English
Full professional proficiency